8 tips to Grow Your Business on Instagram
Promoting your business on Instagram should be part of your online marketing strategy, if you want to take advantage of the potential that this social network has. Now that the transition from offline to digital strategies has proven to bring multiple benefits, this is a goal that it would be advisable for you to set. Not only will it be profitable for you, but you will be able to reach your potential clients in an effective and simple way.
8 tips to grow on Instagram
About 500 million people in the world use this social network every day. Of them, 80% follow, at least, a company profile. In Spain there are 50 million. So you can take advantage of all that potential, here are some tips. You will see how you gain traction on your company profile in a short time and begin to add followers .
1. Publish stories
After beating Facebook, Instagram had become accustomed to being the most used social network. Until TikTok arrived. Now, to fight against this fierce competition, audiovisual content has begun to take precedence over photographs with filters, which were its hallmark.
Therefore, if you publish stories, your brand will be much better positioned. More users will see you and you will be able to attract more traffic to your profile and your blog. Remember that 1 in 3 most viewed story posts have been created by brands. Furthermore, half of the brands with a presence on this network publish at least one story a month. It must be for a reason, right?
2. Publish reels
Something similar to what happens with stories happens in the case of reels. Many are tremendously clever and entertaining. His audience is huge. Therefore, creating your own reels helps you grow on Instagram and gives you greater visibility than you could have ever imagined with photographs or stories , not to mention other traditional marketing methods. One more point in its favor is that you can access the statistics provided by the social network. This way you will know the acceptance of each one you upload and you will be able to adapt your strategy to make it more effective.
3. Define your brand identity
Starting out on Instagram is something that you must do in a planned way. You should also put it into practice after reflecting on your brand identity, your values, your mission and your business vision. Once you have done this preliminary work, you must define your brand well in your profile on this social network. How do you do it? With messages that transmit your values, that evoke the emotions you want your audience to feel, with the concepts you want them to know. It's something like creating your personal brand , but, in this case, with a company.
4. Optimize your professional profile
To optimize your profile you must log into your account, fill in all the information, verify the profile and configure it as a business account. It is important to complete this entire process until it is completely finished. For example, insert the URL of your business, profile photo and action button. This way, you can optimize the use of your account and attract more potential customers.
5. Create an editorial calendar for Instagram
Another issue that you should not overlook is the preparation and monitoring of an editorial calendar. In it you must include a publication schedule, with its content, date and times. Try various options to discover what times and what types of content attract more customers, more interactions and more positive reactions. The key is to find a publishing rhythm that keeps your followers interested. Remember that you must entertain and transmit your brand identity, to create that feeling of trust and attachment with your audience.
If you are interested in better managing the content you upload to Instagram, Xtudeo offers you an online course in which you will get your own editorial calendar and tips to apply in your day.
6. Connect your account with your other social networks
Instagram is a platform focused on images, video and sound. It differs in some formatting issues from others such as Facebook and Twitter . However, a good option is to connect all your social networks, as a way of attracting traffic to your blog and interacting between those networks themselves. You can use the tools available on the networks themselves or opt for an automation tool, one of the many that allows you to easily and quickly manage all of them.
7. Engage your audience
Encourage your followers to participate by uploading photographs or videos with your products, so that you can share them on your feed . You can also create a challenge , which is something very attractive for a sector of the population always willing to have fun and participate, especially to help a charitable cause. This creates engagement and improves your online reputation.
8. Consider payment options
Social networks offer you paid advertising solutions, which can pave the way for your business, increase your follower base and boost your sales.
As you can see, there are multiple ways to give visibility to your business on Instagram and increase your sales through effective strategies. Start putting them into practice and you will soon see positive results.
